Enjoy our guide to launching your artificial grass franchise with Purchase Green. For a pdf version of this guide, download below.
If you have ever considered owning a franchise, it is likely you identified that brand recognition and a built-in customer base are among the largest advantages to starting a whole new company – but you might be left wondering how successful most franchises truly are. Based on a study from consulting firm FranNet, 92% of their franchise placements were still in business after two years, and 85% were in business after five years. That’s astronomical!
This success is a direct result of not only the built-in brand power that a franchise comes with, but also the in-depth training and support that some franchisors (Purchase Green included) offer to their franchisee. This, including prior experience in a similar or related industry, gives new owners a leg-up on the competition.
Read on to learn more about franchise opportunities in the artificial grass industry and why it’s likely a great fit for your next big venture.
So, you want to launch your own franchise, and now it’s time to identify an industry that is the right fit. Admittedly, we’re a little biased, but we know that the artificial grass industry continues to show enormous growth and is a great fit for prospective franchise owners – and we have the data to back it up!
According to research conducted by the Synthetic Turf Council, “In North America, the total value of installed synthetic turf systems is expected to be approximately $2.7 billion USD in 2020. This activity translates into approximately 265 million square feet of installed turf and 777 million pounds of infill. Overall, the market has seen an approximate increase of 15 percent since 2017.”
This growth stems primarily from the significant technological advancements, both in aesthetics and performance, of artificial grass as well as an increase in positive public perception about the safety and environmental effects of synthetic turf products.
The use of synthetic turf is considered an easily sustainable option due to the almost total elimination of water requirements in comparison to natural grass. Synthetic turf can easily be used in high traffic, hard to maintain areas such as pet areas, backyard putting greens, around pools and pavers, playgrounds, and rooftops to name a few.
In fact, it is worth noting that synthetic turf has a measurable, positive impact on the environment. Depending on the region of the country, according to the STC, “A typical grass sports field requires between 500,000 to a million gallons of water or more each year.”
According to the U.S. Environmental Protection Agency (EPA), the average American family of four uses 400 gallons of water a day. Therefore, a savings of four to eight billion gallons of water equates to the annual water usage of over 27,000 to 55,000 average American families of four. This is well worth taking into consideration when states on the West Coast continue to suffer from droughts and water shortage. Combine this with the elimination of need for harmful chemicals and it is easy to see why families and businesses choose synthetic turf.
These factors have resulted in artificial grass products being highly valued and in demand for residential, athletic, and business applications, while the artificial grass industry continues to grow exponentially. According to the AMI Consulting Report, Artificial Grass- The Global Market, the turf industry value is projected to increase about 10% until 2023, specifically in the leisure and landscape markets.
If you’re interested in learning more about launching an artificial grass franchise, a great first step is a free intro call with Purchase Green. One of our experts will walk you through the first steps; getting to know Purchase Green, answering financial questions, and identifying potential territories.
If you choose to move forward with opening a Purchase Green Franchise, our Support team will be there every step of the way to help you ensure a successful launch.
You’ll first want to identify a territory to purchase. Whether that’s where you live or a growing market that you’ve identified, the Purchase Green team can analyze those territories for demand and help you decide the best opportunity for your new store.
As you progress towards launch, there’s a lot to be done! From training employees, generating demand, and stocking your warehouse, it can often seem overwhelming. That’s why we’re here to help! Our inhouse training curriculum will ensure that you and your team are well equipped to handle warehouse requirements and setup, inventory management, pricing structures, installation procedures, and much more!
Our marketing department will launch your custom website and local map listings, while our sales team will make up to 50 cold calls to landscape contractors in your area. Establishing working relationships with reliable contractors is the foundation of success for any Purchase Green store. Additionally, the significant discounts you can access for Purchase Green materials and products make keeping your warehouse stocked a breeze.
There’s certainly a lot more to do as you prep to launch, and a lot more that we can help with! Read on for a full list of the support we provide to launch your franchise.
When you launch – that’s when the real work begins. Inventory, advertising, running estimates and installations, customer service, lead management, and much more. You can be certain that Purchase Green will be right alongside you, offering our experience, technologies, and team support as you navigate your new franchise store.
One of the biggest jobs you face is stocking your store with inventory. Purchase Green makes that simple by providing data on the most popular approved products and materials, so you’ll know you always have the right product on-hand.
Purchase Green’s full time marketing team is here to assist you with strategizing, researching, and executing a variety of campaigns and initiatives. Whether that’s running a successful tradeshow, launching a mailer program, social media advertising, or another promotion, we work to create collateral, collaborate with vendors, and build lead intake automations so that your campaign can succeed.
One of the most daunting things about opening any business is getting your CRM and lead intake automations set up. It’s vital to ensure that any leads coming through your website or phone system are greeted, pre-qualified, and nurtured. If you’re doing that manually, that can be a time-consuming task. Once again, we’re here to help.
As a franchise owner, you also receive access to our CRM software, Hubspot. Here your incoming online leads will be greeted and nurtured through our marketing automations. Once they’re ready for an estimate, you’ll be notified and can handle the rest of the sales process seamlessly through the Hubspot platform.
Our Support Center team is always on-call during office hours and on Saturdays to receive any roll-over calls from your store, handle incoming website chats, and ensuring that all leads are transferred to you without missing a beat.
It would be impossible to simplify the job of the running a Purchase Green store down to just a few paragraphs. There’s a lot more that you’ll be working on – and certainly a lot more that Purchase Green is here to help with.
Featuring industry leading digital marketing expertise and a commitment to the communities they serve, Purchase Green is a clear cut, quality investment built to withstand the ups and downs of today’s market.
With an ever-growing history of innovative products, a focus on exceptional customer service, and a one-of-a-kind brand identity, we are committed to building profit for franchisees.
We provide ample marketing and tools to be successful.
We offer comprehensive training programs and operating systems to help build your business. Our support team of experts all work together to streamline operations for businesses that are simple to run. We’ll provide you electronic access to our Operating Manual, Standard Operating Procedures, and our Learning & Management library. These contain specifications, standards, rules for the Purchase Green business, and information relative to Franchisee obligations. These documents and systems are regularly maintained and kept up to date.
Purchasing directly from the manufacturer allows you to take advantage of our vast distribution network and get access to significant discounts!
Proposed Market Evaluation
Purchase Green will evaluate proposed territories for Franchise locations.
New Market Cold Calling
Purchase Green Outbound Sales department will make at least 50 calls to contractors in a new Franchise territory within the month leading up to the scheduled store opening.
Learning and Development
Purchase Green will provide initial training to Franchisee and up to two additional owners and/or employees for a maximum of 3 trainees, covering topics such as:
– Warehouse requirements and setup
– Inventory management
– Suggested pricing structuring
– Product display best practices
– Product knowledge
– Installation procedures
– Accounting setup
Inventory & Supplies
Purchase Green will identify approved inventory for your business and can revise what is approved from time to time. For some or potentially all items, Purchase Green may designate ourselves or our affiliate as an approved supplier or sole approved supplier.
Purchase Green will create and manage all Franchise local business listings and will create and manage the Franchise location page on our company website.
Online Marketing Management
Purchase Green will create and manage all Franchise PPC campaigns. Purchase Green will also create and manage all assigned Adtrack phone numbers for Franchisees, for the purpose of call recording and roll-over call support, as well as for the application of unique PPC campaigns to attribute ad performance insights and trends.
Print/Digital Marketing Assets + Collateral
Purchase Green will produce and, at times, assist with the distribution of both print and digital marketing collateral.
Event Collateral and Promotion
Purchase Green will provide special event collateral, including but not limited to event brochures, signage, backdrops, and merchandise. Purchase Green will also promote Franchisee events on corporate social media channels and the website homepage.
Business Management Tools
Purchase Green manages and provides Franchisees access to our approved Customer Relationship Management platform. Purchase Green can provide automated B.I. reporting on select corporate web analytics data and other business performance trends.
Purchase Green’s Customer Support team will receive all roll-over calls and manage all interdepartmental transfers Purchase Green’s Customer Support team will pre-qualify and timely distribute all leads that reside in the Franchisee’s territory.
We hope this e-book has been informative and helpful. There’s certainly a lot to think about and consider as you work towards launching your franchise. If you have any questions or would like to learn more about the Purchase Green Franchise Opportunity, please schedule a brief meeting with our expert team. We’ll answer any questions you have and discuss your options with Purchase Green.
Launch your own business and drive your own success, all with the backing and support of an international brand.
The synthetic turf industry is an American success story. The market has seen an approximate increase of 15 percent since 2017.