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Artificial Grass and Pets: What You Need to Know

 Updated June 18, 2021:

We’re proud to announce the publication of our new “Pet Turf Guide”. If you’re looking for more information about pets and artificial grass, including how to choose the right grass and keep it clean and fresh, this is the guide for you. Become the expert on artificial grass and pets.

Artificial grass is becoming increasingly popular among homeowners looking for a drought-friendly alternative to a traditional lawn. Artificial grass demands less upkeep and maintenance, requires no water, and can be enjoyed year-round. However, many people have questions and concerns regarding their pets and how they might be affected by a switch to artificial grass. Continue reading

Purchase Green Houston Breaks $1 Million in First 6 Months

Establishing a new brick and mortar is no small feat, often requiring countless hours of scouting, documenting, training, and marketing. Purchase Green, after opening 30+ locations since its founding in 2008, recognized this burden and has since formulated a Store Opening Procedure to minimize pain points in the onboarding process, for both corporate and franchise operations alike.

Even still, challenges persist no matter how prepared one might be. For this reason, newly opened Purchase Green stores are given a bit of reprieve for their first year, allowing these younger locations the opportunity to generate awareness and revenue – with the understanding that projected earnings will continue to rise over time.

So, it is quite remarkable when a Purchase Green store as young as six months has already breached $1 million in revenue – for the first time in this organization’s history – and with trends indicating there is still much to gain in their market. But how did Purchase Green Houston do it? And how might others mirror their success? We met with our Houston, Texas team for their insight into what they believe has set them apart.

The following interview was conducted by Parris King, our Content Marketing Manager, who spoke with Bob Felix, Regional Manager of Phoenix, Dallas, Houston, and Austin territories, as well as Jose Jimenez, Store Manager of Purchase Green Houston.

Parris: “Bob, you are a Purchase Green veteran. By now you’ve helped establish several of our stores – so, what do you think are Houston’s key strengths and/or advantages that have set it up for success?”

Bob: “We found that the further we are moving into the Southeast, there is less direct competition; and what competition is here, they have a much higher markup. Houston is fairly untapped with a strong middle class, and even though it did take a little bit of time for people to find us, we were still able to make a splash as soon as we got here.”

Parris: “Interesting. Following that, what do you think sets Purchase Green Houston apart from the competition that is there?”

Jose: “We’re focused on building relationships with our contractors; and because of that networking, we’re receiving new contractor customers every week.”

Bob: “Yes, exactly. We have a number of relationships that we heavily nurture – it also helps to not have to rely on our Master Distribution Center in California for materials, but instead grow the Houston warehouse as the next ‘hub’, so we always have stock on hand. But we still have to groom installers out here – there’s just not a big installer culture in Texas like there is in California. We’re trying to educate them, but we’re just barely breaking the first couple of layers on that.”

Parris: “I love how focused your team is on your contractor customer base. Purchase Green as an organization really does encourage that for all of our stores because contractors will ultimately be your bread and butter. Jose, you really hit the nail on the head there with emphasizing those relationships – and from your experience, what would you say is necessary to have or do in order to build a strong network of contractors?”

Jose: “Well, I treat them like they’re a part of the Purchase Green family – because they are, really. To me, I talk to them like they’re my friends, and I know they appreciate that.”

Bob: “That’s a big deal, and I try to do the same thing in other stores – you want to make the conversations loose but with the education aspect on point. Maintain that sort of atmosphere in the store if you can because when you think about it from the customer’s perspective, they’re finally away from the job – they’ve been out on the field all day or running estimates, and by the time they get to you they need a place to decompress. I’ve even had people tell me, ‘This place is like my living room’ – especially when you’ve created an inviting showroom space with plants, furniture, and other decorative elements – I mean, I love Purchase Green Houston’s showroom atmosphere.”

Parris: “Absolutely. Customer service at that level truly boosts the potential of a store, in addition to creating a comfortable environment. Although, as we head toward the close of Houston’s first fiscal year and gear up for the 2022 season, what do you see as being possible next steps to advance Houston even further?

Bob: “We’re still trying to rev up our Install Partners. When you land in these markets that are more-or-less un-tapped, it’s tough to manage all of the incoming leads when you have a limited capacity for installations. You know, you have to make all of these relationships with contractors when you’re new to the area and learn who’s who – and you can’t go to the next step without having that reliable pool of quality Install Partners first. So, for Purchase Green Houston, we’re trying to meet as many contractors as we can to build our Partner program, and then we can begin to work on In-House Installation teams.”

Parris: “What is your process for identifying quality artificial grass installers?”

Jose: “One of the things that I like to do, as one example, is after a contractor purchases from us I’ll do a personal follow up call to ask how the job went, if they could send any pictures, or if there’s anything else they needed – and at that time they usually share their learning experiences from that job.”

Bob: “Yes, you should be given, or you should request pictures of their installs, but also try to visit them on-site if you can. And there is a certain level of professionalism that you should expect from your partners, so I like to meet with them in-store to get a sense of how they are in person. Also the simple things, like going out to look at their truck and getting a sense of how they present themselves.”

Parris: “And how do you approach the balance of maintaining an in-house crew with Installation Partners?”

Bob: “You have to get your Install Partners strong before you think about in-house. In-house teams are a whole other type of responsibility; you have to make sure you can be on top of training the crew as well as your estimators. I would say focus on your partners for the first year, at least.”

Parris: “So, it’s getting a handle on who is available to you in the area, nurturing those partnerships, and then building your own in-house team over time – although while still maintaining those contractor relationships even after the fact?”

Bob: “Oh yeah, there’s enough to go around – especially in large markets like Houston.”

Parris: “Got it. Well, that’s all the time we have for this call – thank you guys for sharing your availability with me, I appreciate your time. We’ll talk soon!”

Learning from Purchase Green Houston’s Success

The path to growth and prosperity may present differently to others, but there are key fundamentals conducive to the longevity of a store, such as hiring the right team members for the goals you have in mind and maintaining a positive corporate culture. The discussion with Bob and Jose highlighted the task of hiring individuals with skill sets that complement the needs of your store, developing your team for excellence by emphasizing the value of knowledge, and encouraging them along their process of learning.

Additionally, relationship-building with not only your in-house team but also your clients is essential to their advocacy of your business – and is what ultimately broadens your network. Something simple to employ but also easy to forgo is the personalization of your service. Ask thoughtful questions about their line of work or how their last install went. Try to identify a need and offer value – possibly by way of industry insights, installation tips, and, in some circumstances, maybe a business partnership. Managers that are focused on customer support often find many creative ways to be the most helpful and valuable to their clients, and those are the clients that keep coming back.

The Purchase Green Houston team has been an excellent example of what it means to be ‘Happy, Helpful, and Happy to Help’ – and we’re eager to watch them grow even more!

 

artificial turf market grows

Is the Future Grim or Green for the Artificial Turf Industry?

The latest generation of the landscape industry has taken root, growing exponentially in the last several decades – and, ironically, it’s synthetic.  

Artificial grass, since its initial introduction to the residential market in the early 1990s, has steadily gained traction as a result of the opportunities it presents in resource and environmental conservation, its versatility in design and application, as well as its potential for profitability in a variety of business models.

But has the market already capped? Have aspiring business owners missed their window? Is there any more room for advancement, innovation, or growth? We asked artificial turf industry experts for their take on artificial turf’s viability and sustainability in the economic landscape.   

Growth and Sustained Success in a Fragmented Market 

Many of us still remember the earliest generations of artificial grass – reminiscent of our grandparents’ carpet from the ’60s. Compared to today’s synthetic products, it’s easy to appreciate the progress made in manufacturing technology and the utilization of applied sciences in material production – further propelling market value amidst significant cultural shifts.

Anthony Vena, President and CEO of Purchase Green Artificial Grass – a business begun as a small startup in Southern California in early 2008 with now more than 30 locations nationwide – describes his witness of these industry advancements and the subsequent changes in consumer perception:

“Improvements in manufacturing combined with an increase in available skilled labor and water conservation efforts have created a more natural appearance at a cost that is now more acceptable to a significantly larger base of homeowners, while simultaneously offering a viable solution to water conservation.  Additionally, with a broader cultural change – with more folks valuing free time over the “therapeutic” benefits of gardening & landscaping – it offers a solution: a beautiful, natural-looking, low maintenance yard.” 

As production quality improved and consumer demand increased, the early 2000s experienced an emergence of commercial manufacturers, distributors, and installers, seemingly saturating and dominating the market. However, as reported by Mordor Intelligence in an artificial turf market forecast for the 2021 to 2026 fiscal years, the market is in fact moderately fragmented – presenting few obstacles and limiting boundaries for those wanting to enter the industry.  

Generally, folks looking to start a business or enter a business want to be involved in emerging industries”, states Anthony Vena, “Rarely do folks want to enter a mature industry with little growth outlook. Artificial grass IS that growth industry. It is still in the early stages of adoption with lots of untapped markets and geographies; in states where it is a bit more mature (like the southwest), it is still growing at >15% per year. With improvements in manufacturing technology, there are more and more use applications available to folks within the industry, which adds to the growth outlook. 

The Future of the Artificial Turf Industry is Green 

Having been initially produced for sport applications, today nearly one-third of the global turf market caters to landscape and recreational uses, with the market projected to reach $7 billion by 2025 – as reported by IndustryARC in their own market forecast for 2020 to 2025.  

Scott Lowrie, President of Controlled Products – a renowned organization that has led the artificial turf industry in manufacturing technology for over 25 years – encourages contractors, landscapers, and other industry professionals to consider the profitability of artificial grass: “Artificial grass is a rapidly growing industry with adoption rates that suggest it will continue this trend for decades to come. The market is still in its infancy and for those who are looking for new products and new markets, artificial turf is a great product to promote. 

Custom builders, landscape architects, real estate agents and management firms, as well as local governments are seeking the benefits of synthetic turf in increasing numbers. An Administrative Draft Report for the City of Novato, prepared by Carducci Associates Landscape Architects and Planners San Francisco, CA states:

The City of San Francisco has demonstrated that synthetic turf athletic fields accommodate two or three times more use than natural grass fields and that thousands of children and adults from community sports leagues can have a place to play soccer/lacrosse year-round. One synthetic turf field can accommodate up to 3,000 hours of use per year, equal to about 1,500 two-hour games.

Furthermore, “There is potential for increased revenue from synthetic turf. A synthetic turf field received City Council support because it can cost less to maintain per hour than a natural grass field and generate revenues that make the synthetic turf field self-sustaining.” 

As stated by Scott Lowrie, “The market has enormous white space for growth in so many different ways. It will be exciting to watch this industry continue to grow and prosper.”  

To answer the question, “Is the future of the artificial turf industry grim or green?” there is a great potential for growth in a market that may appear from the outside to be mature and oversaturated. Synthetic turf is truly a market in its infancy that is projected to grow exponentially over the next decade.

Does Artificial Grass Kill or Encourage Bacterial Growth?

Does artificial grass help or hurt bacterial growth?

Within the last decade, compelling discussions have emerged surrounding the potential for negative health impacts as a result of long-term contact with synthetic turf systems – whether that be environmental health or the health of our athletes, children, and pets. Furthermore, a more prominent debate among industry professionals and researchers currently is the prevalence of bacterial growth on artificial grass surfaces.  

The following excerpt is an observation of studies that argue the efficacy of various antimicrobial control agents applied to turf – such as topical cleaning solutions or material additives incorporated during manufacturing – and the performance of non-treated synthetic grass with comparisons to natural sod.  

Antimicrobial Capabilities of Non-Treated Synthetic Turf vs. Natural Sod 

Interestingly, researchers have identified that the survival of bacteria on synthetic turf is largely reliant on the availability of nutrients, rather than simply an absence of an antimicrobial control agent – as reported by Waninger et al (2010) – implicating antimicrobial viability of even non-treated artificial grass systems in applications with reduced traffic and limited exposure to bodily secretions; this delineation is important, as bodily fluids such as mucus act as a source of food for bacteria and slightly increase their rate of survival.

For example, a residential front yard with artificial turf appears to present a lesser risk for harboring and producing microorganisms, while a high school football field poses a greater risk. Although, it is worth noting that even if bacteria can survive on turf while in a laboratory where nutrients are provided, it has not yet been proven that this survival could occur when subjected to outdoor elements (Waninger et al., 2010).  

Secondarily, bacterial colonization and reproduction are crippled by high surface temperatures and are even more susceptible to degeneration when only briefly exposed to UV light (Hardjawinata et al., 2005). During an experiment conducted by McNitt et al (2020) – where bacterial samples were introduced to both natural and synthetic grass, then measured – bacteria could be detected on both synthetic and natural grass samples under suboptimal growing conditions, but the bacterial survival rate rapidly decreased following slight increases in temperature and UV exposure.

Additionally, and anecdotally – as it was not intended to be a part McNitt’s study, a natural sod sample was measured as having higher counts of bacteria than the non-treated artificial turf sample. Researchers surmised this was possible because: 1) natural sod does not reach the same levels of surface temperature comparative to synthetic turf, 2) natural sod’s density may provide greater coverage from UV light, and 3) there is greater nutrient availability in natural sod.    

Silver Ion-Treated Synthetic Turf 

While increased surface temperatures and exposure to UV light are exceptional at inhibiting bacterial growth – even in the absence of an antibacterial additive – the transition into fall and winter seasons brings cooler temperatures and more cloud cover, giving bacteria a much better environment for reproduction.

Additionally, indoor applications with synthetic turf have controlled, cool ambient temperatures year-round and almost no exposure to UV light, making them slightly more susceptible to harboring bacteria as well. It is in these instances that antibacterial treatments to turf come into play.  

Due to the broad spectrum of its antibacterial capabilities and low toxicity to mammal cells, silver is a commonly used antibacterial agent in various materials and machinery, including both medical and nonmedical applications. Once bacteria comes into contact with ionized silver, the silver reacts by binding to the tissue proteins in bacteria, changing their cellular structure and nuclear membrane, resulting in cell distortion and the death of the unwanted organism.

Silver is so effective and highly active, that even in low concentrations it can maintain its potency. For example, fabrics with as low as 10 micrograms of silver ion per gram of fabric can sustain its effectiveness (Spielman-Sun et al., 2018). For optimum antibacterial activity and a more thorough cover of surface area, silver is usually integrated into multiple aspects of a finished product. Purchase Green antibacterial grasses will have silver ions infused in both the grass blades and backing material.   

 So, what’s the takeaway? 

Through various methods of measurement, researchers concluded that synthetic turf systems are not inherently ‘dirty’, but performed better than natural sod when observed in controlled studies. However, the survival of bacteria is largely reliant on the availability of nutrients, and while artificial grass has no organic matter for bacterial growth, bodily fluids such as mucus can be a nutrient source.

For this reason, applications indoors and/or with high traffic – either from kids, athletes, or pets – are recommended to utilize a combination of preventative measures to further inhibit the survival of harmful microorganism; this includes installing a silver-ion infused synthetic turf, applying a topical enzymatic cleaning solution as needed or on a semi-regular basis, and, where applicable and possible, a UV-C light treatment.

As an example, the “National Football League (NFL) does not require the treatment of outdoor playing fields for either [Staph] or Covid‐19, but do suggest indoor surfaces be treated with a spray disinfectant periodically and allow UV‐C light applications indoors as a supplement to spray applications” (McNitt et al., 2020).

In the wake of a pandemic, health and safety are top of mind. When choosing artificial grass for your projects, you can rest assured that minimal bacterial growth occurs with any synthetic turf and is easily killed with topical cleaners or even just UV-C and high-temperature exposure. Purchase Green’s antimicrobial artificial grasses go a step further with the addition of bacteria-destroying silver ions.

Store Closures for Memorial Day

Quick announcement!

Some of our stores will be closed for this coming Saturday and Monday in observance of Memorial Day. We hope everyone has a safe and happy Memorial Day!

Stores Closed 5/29 – 5/31:
· San Dimas
· San Diego
· San Marcos
· San Jose
· Rancho Cordova
· San Fernando Valley
· Camarillo
· Houston
· Dallas
· North Las Vegas
· Albuquerque
· Phoenix
· Murrieta
· Yuba City
· North Bay
· East Bay
· Austin
· Redlands
· South OC
· Denver

 

Stores Open 5/29, Closed 5/31:
· South Las Vegas

 

Stores Closed 5/29, Open 5/31:
· Fresno

 

Stores Open 5/29 and 5/31:
· Manteca

 

Link

synthetic turf for pets

Our latest free downloadable eBook, the Pet Turf Guide, explains everything you need to know about shopping synthetic turf for pets.

Below are just a few examples of common questions from pet parents that we answer in our eBook:

  1. Is artificial grass toxic?
  2. Does artificial grass smell bad?
  3. Does artificial grass get hot?
  4. How do I choose the right grass?

pet turf

 

 

 

 

 

 

 

 

 

 

 

In this guide, Purchase Green industry experts also discuss the product specifications that matter most (such as pile height, face weight, and blade shape) – so that you know how to pick the best turf for your pet’s needs. Another hot topic is infill, the biggest contributor to preventing odor build-up, and we tell you the do’s and don’ts for proper infill application.

Download here!

pet turf

To learn more about artificial grass for pets – check out our Pet Turf page

We Are Purchase Green Artificial Grass Las Vegas!

Hello from Purchase Green Artificial Grass Las Vegas!

We wanted to share what we’ve been up to since moving into our new location and re-introduce ourselves to the North Las Vegas area!

The new Purchase Green Artificial Grass Las Vegas! We’re now located at 4310 Losee Rd Suite 1, Las Vegas, NV 89030.

Lots of space in our showroom! We’re ready to serve you!

We’ve got racks on racks on racks of artificial grasses, and we’re excited to show you the best products in the industry. We’ve got grass, solar lights, and all the tools and accessories you’ll need to finish your artificial grass project. We’re always happy to answer any questions, whether you’re in-store, over the phone, or on our website.

And who are the friendly faces that will help you out at Purchase Green Las Vegas? Here we are!

We’re here at 4310 Losee Rd Suite 1, Las Vegas, NV 89030 Monday through Friday from 7:00am-4:00pm. Looking to DIY an artificial grass area? We can help with that! We can get you everything you need to feel confident with your installation. Or maybe you want turnkey installation. We can help with that, too! Just tell us about your project, and we can provide materials, installers, and a lifetime product warranty for your turf.

As you’ve probably guessed, we’re always happy, helpful, and happy to help with all of your artificial grass needs. We’re experts on artificial grass, and we love to share that knowledge so that you know you’re making an informed, educated decision every step of the way. Stop in soon to discuss your project and get everything you need at our one-stop shop!

Visit us – Purchase Green Artificial Grass Las Vegas, 4310 Losee Rd Suite 1, Las Vegas, NV 89030

Call us – (702) 799-9749

We’re Happy, We’re Helpful, We’re Happy to Help!

Welcome to Purchase Green Artificial Grass San Marcos!

Here at PG Artificial Grass San Marcos, we’ve adjusted nicely to our new location. Last year, we moved from our Escondido location to our new store located at 445 Enterprise Street, San Marcos, CA 92078. We had a showroom and warehouse revamp to create the best customer experience from the moment you walk in the door to the moment you receive our product.

We wanted to share some photos with you of our new space!

The outside of our building – Purchase Green Artificial Grass, 445 Enterprise Street, San Marcos, CA 92078

Sample racks with our favorite grasses for you to choose from!

All of our accessories with everything you need for your artificial grass project!

Our solar light wall complete with Purchase Green neon light!

Some of our grass rolls ready to be cut!

And we want to highlight our awesome store manager who keeps things running smoothly – Brett Jillson!

Brett and his wife are native San Diegans who have been married for 18 years. They have a 15-year-old boy and an 11-year-old girl to keep them busy. One of Brett’s passions is the outdoors and specifically loves to go mountain biking regularly. He is a very competitive person at heart who loves to compete, coach, and spectate. His greatest joy, however, is being able to serve at Coastline Church in Carlsbad and be a part of all the wonderful things God is doing through the people there. Brett just celebrated his 6 months with PG and is very thankful to be a part of the Purchase Green family.

Thanks for reading this blog!

We at Purchase Green Artificial Grass San Marcos are happy to help you with any project! Stop by our store at 445 Enterprise Street, San Marcos, CA 92078 or call us at 760-291-8349 if you have any questions or project ideas you need help with.

We’re always happy, helpful, and happy to help!

Purchase Green Artificial Grass Phoenix – What We’re Up To

We’ve been busy here at Purchase Green Artificial Grass Phoenix! Here’s what we’ve been up to.

At the beginning of March, we saddled up to the Maricopa County Home Show and had an awesome time meeting people and chatting about artificial grass. Thanks to everyone who came out, and we’ll see everyone at the next one!

We’re super excited about this installation we did for Chaparral High School in Scottsdale! These batting cages use the amazing Vista Sport, which has temperature-reducing Cool Yarn technology and a durable V-shape fiber to stand up to whatever those softballers can throw at it.

Summer will be upon us sooner than we realize, and it’s gonna be hot. Getting those artificial grasses that have Cool Yarn will be nicer than those that do not have it as it keeps the grass 10-20% cooler. It’s also important to note that while we’ll get to those triple-digit temperatures, our artificial grass doesn’t get hot from ambient temperature. So, even though it can (and will) be over 100 degrees this summer, if your artificial grass is shaded, then that won’t be a problem.

 

And we have an exciting offer for new contractors! We’ll be offering free delivery for new contractors’ first 3 orders! In addition to the free delivery, we’re also throwing in a free bottle of Turf Bomb.

Come stop by Purchase Green Artificial Grass Phoenix and see what else we have in store! We’re located at 2140 S. 7th Ave., Suite 100, Phoenix, AZ 85007. Or call us at 602-832-7245 if you have any questions!

Our Address – Purchase Green Artificial Grass Phoenix, 2140 S. 7th Ave., Suite 100, Phoenix, AZ 85007

Our Phone Number – 602-832-7245

We’re happy, we’re helpful, and we’re happy to help!

Store Closures for Easter Weekend

Quick announcement!

Some of our stores will be closed for this coming Good Friday and Holy Saturday, in addition to Easter Sunday (we’re always closed on Sundays anyway). Below you’ll find which stores will be closed tomorrow (4/2) and Saturday (4/3). Note that PG Fresno will be open tomorrow (4/2) but closed Saturday. We hope everyone has a safe and happy Easter!

Stores Closed:
· San Dimas
· San Diego
· San Marcos
· San Jose
· Rancho Cordova
· San Fernando Valley
· Camarillo
· Houston
· Dallas
· North Las Vegas
· Albuquerque
· Phoenix
· Murrieta
· Yuba City
· Fresno (open Friday, closed Saturday)